I’m very excited to introduce our new logo - the first refresh of the CyArk brand since the inception of the organization in 2003.
A big part of the change is the addition of a logomark or symbol. The symbol is sharp and geometric, alluding to the strength, stability and fortitude of long standing monuments that have stood the test of time and are the subject of much of our work. The C of Cy, and the A of Ark, are subtly represented in the symbol itself. The C can be seen in the outermost lines of the symbol, while the A is in the whitespace in the open right side. The shape also resembles a mountain, which brings a subtle organic element to the logomark, while also representing the strength, perseverance and commitment to our mission. The logotype has also been refreshed, with a more modern and distinctive typeface and a greater emphasis on the “Ark” component - a concept that is at the very heart of our mission.
We are delighted with the result and appreciative of the work of the folks at Dial House who contributed their time and creative talent to our brand refresh.